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Watch the tutorial
Step 1: Set up the font and text style
The Hormozi look is simple: short lines of heavy, all-caps text with a thick outline. Select your subtitle track and in the Essential Graphics panel set the font to Montserrat and the weight to Bold. The video uses a size of 80, with centered alignment and all caps switched on. Add a dark stroke and a soft shadow so the words stay readable on any footage.
If you have never made subtitles before, generate them first with the Captions workflow and convert them to graphics, so each phrase is its own text clip on the timeline.
Step 2: Find the word you want to emphasize
Go to the start of the clip and play through the timeline until you hear the word you want to highlight. In the example it is the second word, "dropped". Park the playhead right where that word begins.
Select the text layer and press Ctrl+K (Cmd+K on Mac) to cut it at the playhead. Then step back a few frames and cut again, so the word arrives slightly early. Starting the animation just before the word is spoken makes the captions feel tight instead of late.
Step 3: Highlight the first part of the text
Make sure the first part of the split text is selected, then click it in the Program Monitor with the Type tool and highlight only the words you want to stand out, for example "SO I". If you cannot see the Essential Graphics panel, open it from Window > Essential Graphics.
Step 4: Increase the size for the pop
With the words still highlighted, raise the font size by about 10, from 80 to 90. Only the selected words grow, which gives the spoken part that quick emphasis. Then move forward in the timeline, select the second part of the split text, double-click it, highlight the bottom word and raise its size by 10 as well.
Because each part of the split text is a separate clip, the size change happens exactly at the cut and no keyframes are needed.
Step 5: Repeat for the next subtitle and add color
For the next subtitle, do the same thing: split the clip in half, move back a little, make sure the first part is selected, double-click the text and highlight the first word. You can combine the size pop with a color change by also changing the Fill color of the highlighted word. Click the fill swatch, pick your color in the Color Picker and confirm with OK.
Keep using the same accent color across the whole video so the style stays consistent. Repeat these steps through the entire clip, and you have finished Alex Hormozi subtitles.
Tips
- Keep lines short. One to three words per line reads fastest on a phone.
- Save your look. Once the font, stroke and shadow feel right, save them as a track style so every new subtitle starts with the same settings.
- Pick one accent color. A single bright highlight color looks more professional than a different color on every word.
FAQ
Which font does Alex Hormozi use for subtitles?
The look in this tutorial is built with Montserrat Bold in all caps, with a thick outline and a soft shadow.
Can I animate subtitles word by word in Premiere Pro?
Yes. Split the text clip at the start of each word and change the size or color of that word on its own clip, as shown above.
Do I need to keyframe anything for this effect?
No. Splitting the clip and changing the text properties on each part creates the pop without any keyframes.
Want ready-made caption looks you can drop in and edit? Browse the Ultimate Text Preset Pack.
