Privacy policy

Privacy Policy

Last updated: September 20, 2026

At Adobe Basics, we respect your privacy and only use your personal information where we have a reason to do so.

This Privacy Policy explains what information we collect, why we use it, who we share it with, how long we keep it, and the rights you may have over your information.

1. Who We Are

Adobe Basics is operated by:

Basics Studio AB
Organisation number: 559572-4385
Sweden

Website: adobebasics.com
Email: support@adobebasics.com

Basics Studio AB is the data controller for personal information that we determine how and why to process, unless otherwise stated in this Privacy Policy.

Our online store is hosted by Shopify.

2. Scope of This Privacy Policy

This Privacy Policy applies when you:

  • visit adobebasics.com;

  • create or use an account;

  • purchase or download a Product;

  • contact us for support;

  • submit a review or other content;

  • subscribe to marketing;

  • interact with our advertisements; or

  • otherwise use our website, products or services.

When we use the terms "personal information" or "personal data", we mean information that identifies you or can reasonably be linked to you.

Information that has been irreversibly anonymized so that it can no longer identify you is not personal data.

3. Personal Information We Collect

The personal information we collect depends on how you interact with Adobe Basics.

Contact Information

We may collect information such as:

  • name;

  • email address;

  • billing address;

  • shipping address, where applicable;

  • telephone number, where provided; and

  • country or region.

Account Information

If you create an account, we may process information such as:

  • account identifiers;

  • login information;

  • account preferences;

  • purchase history; and

  • settings associated with your account.

Passwords and authentication information may be handled by Shopify or other service providers supporting our account systems.

Order and Transaction Information

When you make a purchase, we may process:

  • products purchased;

  • order number;

  • purchase date;

  • price and currency;

  • discounts;

  • tax information;

  • payment status;

  • refunds or disputes; and

  • download, license or fulfillment information.

Payment Information

Payments are generally processed by Shopify and/or third-party payment providers.

Those providers may collect payment card numbers, bank information and other payment credentials directly from you.

Adobe Basics generally receives the payment and transaction information necessary to process and manage your order, such as the payment method, transaction status and limited payment details provided by the payment processor.

We generally do not receive or store complete payment card details where those details are processed directly by our payment providers.

Customer Support and Communications

If you contact us, we may process:

  • your name and contact information;

  • the contents of your message;

  • order information;

  • screenshots or screen recordings you provide;

  • technical information you provide to troubleshoot an issue; and

  • our correspondence with you.

Please avoid sending sensitive personal information that is not necessary for us to assist you.

Reviews and User Content

If you submit a product review or other content, we may collect:

  • your name or chosen display name;

  • email address;

  • rating;

  • review content;

  • images or other content you choose to provide; and

  • information used to verify that a review relates to a genuine purchase.

Some information you choose to include in a public review may be displayed publicly.

Device and Technical Information

When you use our website, we and our service providers may automatically receive information such as:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • language;

  • approximate location derived from your IP address;

  • referring website;

  • pages viewed;

  • timestamps;

  • device or browser identifiers; and

  • information about how you interact with the website.

Usage Information

We may collect information about how you interact with our Services, such as:

  • pages and Products viewed;

  • searches;

  • products added to your cart;

  • checkout activity;

  • purchases;

  • website interactions; and

  • marketing or advertising interactions.

The collection of certain analytics or advertising information may depend on your cookie preferences and applicable law.

4. Where We Get Personal Information From

We may receive personal information:

Directly From You

For example, when you:

  • make a purchase;

  • create an account;

  • contact us;

  • submit a review;

  • subscribe to marketing; or

  • provide information through our website.

Automatically

Some information is collected automatically when you use our website through technologies such as cookies, pixels, local storage and similar technologies.

From Service Providers

We may receive information from companies that help us operate Adobe Basics, such as:

  • Shopify;

  • payment providers;

  • email and communication providers;

  • analytics providers;

  • fraud-prevention providers;

  • review platforms;

  • cloud and hosting providers; and

  • customer-support tools.

From Other Third Parties

We may receive information from advertising partners, social-media platforms or other third parties where permitted by law.

5. How and Why We Use Your Information

We only process personal information when we have an appropriate legal basis.

Depending on the circumstances, our legal basis may be performance of a contract, compliance with a legal obligation, our legitimate interests, or your consent.

Providing Your Purchase and Services

We use information to:

  • process orders and payments;

  • deliver digital Products;

  • issue download links or license information;

  • maintain customer accounts;

  • provide updates connected with your purchase;

  • process refunds where applicable; and

  • provide customer support.

Legal basis: Performance of our contract with you.

Operating and Improving Adobe Basics

We may use information to:

  • operate and maintain our website;

  • understand how customers use our Services;

  • improve Products and website functionality;

  • diagnose technical problems;

  • measure website performance; and

  • improve the customer experience.

Legal basis: Our legitimate interests in operating and improving our business, and consent where required for particular cookies or tracking technologies.

Security, Fraud Prevention and License Protection

We may use information to:

  • protect customer accounts;

  • detect fraudulent transactions;

  • prevent abuse;

  • identify security threats;

  • enforce license restrictions;

  • prevent unauthorized redistribution of our Products; and

  • protect Adobe Basics, our customers and third parties.

Legal basis: Our legitimate interests in protecting our business, Products, customers and systems and, where applicable, compliance with legal obligations.

Customer Support and Communication

We use personal information to answer questions, resolve technical problems and communicate with you about your orders or account.

Legal basis: Performance of our contract with you and our legitimate interests in providing customer service.

Marketing

Where permitted by law, we may use your information to:

  • send promotional emails;

  • inform you about Products or offers;

  • personalize marketing;

  • measure advertising performance; and

  • show advertisements on our website or third-party platforms.

Where consent is required, we will rely on your consent.

You can unsubscribe from promotional emails at any time using the unsubscribe link contained in the email.

Legal basis: Consent or our legitimate interests where permitted by applicable law.

Legal and Regulatory Requirements

We may process information where necessary to:

  • comply with accounting and tax requirements;

  • respond to lawful requests from authorities;

  • comply with court orders or other legal obligations;

  • establish, exercise or defend legal claims; or

  • enforce our Terms of Service or End User License Agreement.

Legal basis: Compliance with a legal obligation and/or our legitimate interests in protecting and enforcing our legal rights.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function, for example to:

  • maintain your shopping cart;

  • enable checkout;

  • keep you signed in;

  • remember essential settings;

  • prevent fraud; and

  • maintain website security.

Other cookies may be used for:

  • analytics;

  • personalization;

  • advertising;

  • measuring marketing performance; and

  • understanding how visitors use our website.

Where required by applicable law, non-essential cookies and similar technologies are not used until you have provided the required consent.

You can manage your choices through our cookie banner or Cookie Preferences controls.

Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

You can also control certain cookies through your browser settings, although disabling necessary cookies may affect website functionality.

7. Marketing and Advertising

We may work with advertising and marketing providers to promote Adobe Basics.

Depending on your consent choices and applicable law, information about your interactions with our website may be used to personalize or measure advertising.

We do not sell your personal information in exchange for money.

However, certain disclosures for personalized or targeted advertising may be considered a "sale", "sharing" or "targeted advertising" under some privacy laws.

Where applicable, you can opt out through our privacy controls or our Data Sharing Opt-Out page.

Where required by applicable law and supported by our Services, recognized opt-out preference signals may also be processed.

8. How We Share Personal Information

We may disclose personal information where necessary for legitimate business purposes, including to the following categories of recipients.

Shopify

Shopify provides the ecommerce infrastructure used to operate our online store.

Payment Providers

Payment providers process payments, refunds and payment-related fraud prevention.

Technology and Service Providers

We may use providers that assist us with:

  • website hosting;

  • cloud infrastructure;

  • email;

  • digital product delivery;

  • licensing;

  • analytics;

  • customer support;

  • reviews;

  • security;

  • fraud prevention; and

  • other business operations.

These providers may process personal information where necessary to provide their services to us.

Advertising and Marketing Partners

Where permitted by applicable law and subject to your applicable consent choices, we may share information with advertising or marketing partners for advertising, attribution and measurement.

Professional Advisers

Information may be disclosed where reasonably necessary to accountants, auditors, lawyers, insurers or other professional advisers.

Authorities and Legal Proceedings

We may disclose information where reasonably necessary to comply with law, legal proceedings, court orders or lawful government requests, or to protect our legal rights or the rights and safety of others.

Business Transactions

If Basics Studio AB is involved in a merger, acquisition, financing, restructuring, sale of assets or similar business transaction, personal information may be disclosed to relevant parties where permitted by law.

We do not permit service providers acting on our behalf to use personal information for unrelated purposes except where they independently act as a data controller and provide their own privacy information.

9. Relationship With Shopify

Our store is powered by Shopify.

For many of the services Shopify provides to us as a merchant, Basics Studio AB determines why customer information is processed and Shopify processes that information on our behalf.

Shopify may also process certain information for its own purposes or in connection with Shopify consumer services and enhanced features. Where Shopify independently determines the purposes and means of that processing, Shopify may act as a separate data controller.

Information submitted through our store may therefore be processed by Shopify and its service providers.

You can learn more about Shopify's processing practices through the Shopify Consumer Privacy Policy.

You can also access Shopify's privacy controls through the Shopify Privacy Portal.

10. International Transfers

Some of our service providers, including Shopify and other technology providers, may process personal information in countries outside Sweden, the European Economic Area ("EEA") or the United Kingdom.

When personal information protected by European or UK data protection law is transferred internationally, appropriate safeguards will be used where required.

Depending on the destination and circumstances, these may include:

  • an adequacy decision;

  • the European Commission's Standard Contractual Clauses;

  • equivalent UK contractual safeguards; or

  • another transfer mechanism permitted by applicable law.

You may contact us if you would like additional information about the safeguards relevant to your personal information.

11. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including to comply with legal obligations, resolve disputes and enforce agreements.

Retention periods depend on the type of information and why it is being processed.

Orders and Accounting Records

Information that forms part of our accounting records may need to be retained for the period required under Swedish accounting and tax law.

Swedish accounting information is generally required to be retained for seven years after the end of the calendar year in which the relevant financial year ended.

Customer Accounts

Account information may be retained while your account remains active and for a reasonable period afterwards where necessary to manage purchases, licenses, security or legal obligations.

Customer Support

Support communications may be retained for as long as reasonably necessary to resolve the request, maintain relevant support history, protect our legal rights and comply with legal obligations.

Marketing Information

If you unsubscribe from marketing, we will stop using your information to send that marketing.

We may retain limited information necessary to record and respect your opt-out request.

Security and Technical Data

Technical and security information may be retained for a reasonable period based on security, fraud-prevention and operational requirements.

When personal information is no longer needed, we will delete or anonymize it where reasonably possible, unless continued retention is required or permitted by law.

12. Security

We use reasonable technical and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no website, transmission method or storage system can be guaranteed to be completely secure.

You are responsible for keeping your account credentials confidential.

If you believe your account or personal information has been compromised, please contact us.

13. Your Privacy Rights

Depending on where you live and the circumstances, you may have rights regarding your personal information.

For individuals in the EEA, including Sweden, these may include:

Right of Access

You may request information about whether we process your personal data and request a copy of personal data we hold about you.

Right to Rectification

You may ask us to correct inaccurate or incomplete personal information.

Right to Erasure

You may ask us to delete personal information in certain circumstances.

This right is not absolute. For example, we may need to retain certain transaction information to comply with accounting or legal requirements.

Right to Restriction

You may have the right to ask us to temporarily restrict how we process certain personal information.

Right to Data Portability

Where applicable, you may have the right to receive certain personal information in a structured, commonly used and machine-readable format or request that it be transferred to another controller.

Right to Object

Where we rely on legitimate interests, you may have the right to object to our processing in certain circumstances.

You have the right to object to processing of your personal information for direct marketing purposes.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal does not affect processing that was lawful before you withdrew your consent.

Right to Complain

You have the right to lodge a complaint with a competent data protection authority.

For Basics Studio AB in Sweden, the supervisory authority is Integritetsskyddsmyndigheten (IMY).

You may also be entitled to contact the data protection authority in the EEA country where you live or work.

14. Exercising Your Rights

To exercise a privacy right, contact us at:

support@adobebasics.com

Please explain which right you would like to exercise.

We may need to verify your identity before responding to certain requests in order to protect your information from unauthorized access.

We will respond within the period required by applicable law.

Exercising your privacy rights will not result in unlawful discrimination against you.

Certain requests relating specifically to data processed independently by Shopify may need to be handled through Shopify's privacy tools.

15. Automated Processing and Fraud Prevention

We and our service providers may use automated systems to help identify fraud, security risks, unusual transactions or abuse.

These tools may consider information such as transaction details, device information and account activity.

Where applicable law gives you rights relating to a decision based solely on automated processing that produces legal or similarly significant effects, those rights remain unaffected.

You may contact us if you have questions about automated processing relating to your transaction.

16. Children's Privacy

Our Services are not specifically directed toward children.

We do not knowingly collect personal information from children who are below the age at which they may lawfully provide their own personal information or consent under applicable law.

If you are a parent or guardian and believe that a child has provided personal information to us unlawfully, please contact us so that we can review and, where appropriate, delete the information.

17. Third-Party Websites

Our Services may contain links to websites, platforms or services operated by third parties.

We are not responsible for the privacy practices of websites or services that we do not control.

We recommend reviewing the applicable privacy policy before providing personal information to a third party.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect:

  • changes to our Services;

  • new technologies or providers;

  • changes to our privacy practices; or

  • legal or regulatory requirements.

When we update the policy, we will update the "Last updated" date at the top of this page.

Where required by law, we will provide additional notice of material changes.

19. Contact Us

If you have questions about this Privacy Policy, how we handle your personal information, or would like to exercise a privacy right, contact:

Basics Studio AB
Organisation number: 559572-4385
Adobe Basics
Sweden

Email: support@adobebasics.com
Website: adobebasics.com

Basics Studio AB is the data controller for the processing described in this Privacy Policy unless otherwise stated.

If you are not satisfied with how we handle your personal information, you may also have the right to submit a complaint to Integritetsskyddsmyndigheten (IMY) or another competent data protection supervisory authority.