by 
Watch the tutorial
Step 1: Add your text and style it
Pick the Type Tool (shortcut T), click in the Program Monitor and type your word. The video uses Komika Axis, a free comic-style font, which is the font MrBeast-style videos are known for. Then open the Essential Graphics panel, turn on a Stroke and set it to a black outline on the Outer edge. The video uses a stroke of around 7. Keep the fill white so the text stays readable on any footage.
Step 2: Apply the Transform effect to the text
Open the Effects panel (Window > Effects), search for Transform and drag Video Effects > Distort > Transform onto the text layer in the timeline. Pick the one in the Distort folder, not the items in the Transform folder underneath it. This version has an Anchor Point, a Scale and a Shutter Angle, which is everything the pop needs.
Faster with BetterFX: skip the Effects panel. Press your BetterFX shortcut, type the first letters of Transform and press Enter to apply it to the selected clip. Get BetterFX
Step 3: Move your text and set the anchor point
With the Selection Tool active, drag the text to where you want it to end up. In the video it sits near the bottom of the frame, but the effect works anywhere. Now open Effect Controls and click Transform so its handles show in the Program Monitor.
Drag the anchor point handle to the spot where the text was before you moved it, and do the same with the second handle. This becomes the point the text pops up from. Without this step the word would scale from its own centre and the effect would feel flat.
Step 4: Keyframe the Scale for the pop
In Effect Controls, click the stopwatch next to Scale in the Transform effect and set the value to 70 on the first frame of the clip. Press the Right Arrow key three times to move three frames forward and set Scale to 120. Move three more frames forward and set it back to 100.
The text starts small, overshoots to 120 and settles at its normal size. That little overshoot is what makes it feel like a pop and not a simple zoom.
Smoother with EaseFlow: select the three Scale keyframes and apply a real easing curve in one click instead of dragging Bezier handles. See EaseFlow
Step 5: Add motion blur with the shutter angle
Scroll down in the Transform effect and uncheck Use Composition's Shutter Angle. Set Shutter Angle to 360. Play the clip back and you will see the text blur slightly as it scales, which sells the speed of the pop. If you want more help with keyframes in general, see our guide to easing keyframes in Premiere Pro.
Step 6: Reuse the effect on other text and save it as a preset
To copy the pop to more titles, select the text clip, right-click Transform in Effect Controls and choose Copy. Back in the timeline, select all the other text clips and press Ctrl + V (Cmd + V on Mac). The effect is pasted onto every selected layer at once.
You can also keep it for later. Right-click Transform again, choose Save Preset, give it a name such as Pop Effect and click OK. The preset appears in the Effects panel under Presets. Drag it onto any new text layer and all your settings come with it.
Tips
- Keep it fast. Three frames per step is the whole trick. Longer gaps feel like a slow zoom.
- Use short words. Pop text works best with one to three words at a time, timed to the speaker.
- Adjust the overshoot. If 120 looks too big for your font or shot, try a smaller overshoot until it looks right.
FAQ
What font does MrBeast use for his text?
The video uses Komika Axis with a slight black outer stroke. It is a free font, so you can download and install it before opening Premiere Pro.
Why does my text not pop from the right place?
The anchor point is probably still in the centre of the text. Select the Transform effect in Effect Controls and drag the anchor point to where the text should grow from.
Can I use this pop up effect on images or logos?
Yes. The Transform effect works on any clip, so apply it to a PNG or a logo and use the same Scale keyframes.
Want more ready-made text looks without building each one by hand? Browse the Ultimate Text Preset Pack.
